Touchpoints: The frontstage we controlled collapsed

Lessons from newsrooms, our article in Vol. 17, No. 2 of the service design magazine

Touchpoints: The frontstage we controlled collapsed

For a generation, news organisations built relationships with audiences through touchpoints they did not own. Infrastructure such as search, social, aggregators and app stores belonged to someone else and was optimised for their purposes.

When it reorganized around engagement economics, advertising and AI summary layers, the service lost its primary contact surface. What remained was a large back-stage with no reliable front-stage to support it.

Read the full article of our contribution to the latest edition of Touchpoint, the leading service design magazine, on Emerging Service Design.