Most newsroom metrics track attention, like pageviews and time on site, rather than whether the work actually changed anything for the people reading it. This column lays out a five-step guide to defining and tracking outcome-based metrics instead, so a newsroom can show funders and readers what its journalism accomplished, not just how many people saw it.
How to measure whether your journalism is useful
Most newsroom metrics track attention, like pageviews and time on site, rather than whether the work actually changed anything for the people reading it. This column lays out a five-step guide to defining and tracking outcome-based metrics instead, so a newsroom can show funders and readers what…
On this page