Eight Philadelphia media organizations spent a day testing new service ideas against their audiences' real needs. The sprint's biggest lesson: a narrower, clearer offer beat the more ambitious concepts almost every time.
More is not always better: Lessons from our Philadelphia media service design sprint
Eight Philadelphia media organizations spent a day testing new service ideas against their audiences' real needs. The sprint's biggest lesson: a narrower, clearer offer beat the more ambitious concepts almost every time.
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