Traffic dashboards can show what people clicked, but not why. This piece makes the case for direct audience interviews as a way to surface the motivations and unmet needs analytics alone will never reveal, and how those insights point toward more service-oriented journalism.
Traffic dashboards can show what people clicked, but not why. This piece makes the case for direct audience interviews as a way to surface the motivations and unmet needs analytics alone will never reveal, and how those insights point toward more service-oriented journalism.
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Most newsroom metrics track attention, like pageviews and time on site, rather than whether the work actually changed anything for the people reading it. This column lays out a five-step guide to defining and tracking outcome-based metrics instead, so a newsroom can show funders and readers what…
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