Earlier last year, Tiny News Collective announced the development of a data and metrics program, now called Tiny Vitals Metrics Lab, for early-stage news publishers.
Scrappy media orgs can experiment with clear, easy ways to prompt audience feedback as a lo-fi strategy for surfacing reader needs
The authors of an in-depth study hope their research spawns more conversations and solutions for pocket-sized publishers nationwide.
I was recently quoted in Dr. Kirsten Johnson and Dr. Burton St. John III's newly published book, Personalized News Communication and Media Trust in the Modern Era.
Alongside Nora Hertel of Project Optimist, I had the opportunity to present on the Newsroom Impact Measurement panel, sharing Tiny News Collective's early learnings from piloting our data and metrics program.